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Being in the industry for over 30 years, the owner was looking for a website renovation. The main ask for this project was focused on re-branding True North Restoration. The owner wanted a modernized website that had content relevant to ranking & SEO.
Since the main goals were website design and SEO, we knew the best way to go about this renovation. We had to do some digging to uncover what the potential customers were searching for. The previous website manager failed to display the correct services for this client. So, we needed to ensure every lead coming in was relevant to the business. This helps save time for the customer and the client.
In such a specific niche industry, keyword and competitor research is key. Understanding the consumer and their desires helps bridge the gap in SEO and digital marketing.
True North Restoration now has a beautiful website associated with their brand. This new-look has increased their “average visitor time” by nearly a minute. Meaning, that potential customers are staying on the website and interacting with it.