Project Description
The tasks for our website design team was to completely renovate the PinkStar Roofing site. The company wanted all services displayed with relevant content that would help rank each page. We also needed to make a blog that drove organic traffic to the website. After discussing this in further detail, we developed a new look for the PinkStar roofing brand.
Project Strategy
By now, a lot of local roofing companies have some sort of online presence. Meaning, PinkStar Roofing was trailing a little behind for that moment in time. We wanted to create 10-15 pages that captured the attention of new customers.
Project Challenge
In the roofing industry, customers tend to ask for many quotes before making a decision. They take price, location, reputation, and reviews into consideration. We knew that this website had to be high ranking and appealing. Otherwise, PinkStar Roofing wouldn’t be considered for any roof repair or replacement services.
Project Results
After a few months, we started ranking competitively for quality roofing related keywords. We created social accounts, pages, content, and guest posts to generate organic traffic. This website was built ground up and now has respectable traffic, leads, and revenue numbers.